The People Behind SootheHerbs

SootheHerbs natural living brand founder Bella Smith smiling in front of a sweeping green mountain landscape, sharing her passion for botanical wellness.

Bella Smith（朱女士）—— Founder

Inspired by her roots in TCM(Traditional Chinese Medicine) , Bella founded SootheHerbs after an awakening moment while gathering herbs with her herbalist uncle in 2022.

A Management graduate from Zhejiang University, she blends business insight with a passion for botanical wellness.

Working alongside artisan soap maker Ms. Zheng, Bella bridges ancient herbal wisdom with modern self-care, crafting gentle, plant-based shampoo and body bars that embody the calming power of nature.

SootheHerbs artisan Ms. Zheng in a traditional linen top smiling gently against a peaceful blue ocean background, bringing a decade of expertise to Eastern skincare crafting.

Ms. Zheng（郑女士）——Our Artisan

Coming from a family of TCM, Ms. Zheng has dedicated over a decade to botanical skin and hair care.

She believes that “ingredients are the soul of efficacy” and handpicks her herbs from nature, merging ancient herbal knowledge with modern craftsmanship.

Her pure, gentle, and effective creations embody the essence of Eastern skincare wisdom and have earned the trust of countless customers.

SootheHerbs creative partner Shawn Brown standing thoughtfully amidst a vibrant green tea plantation hills, bringing a nature-inspired vision to life.

Shawn Brown（丁先生）——Creative Partner

Shawn shares Bella’s love for natural living and the warmth of “home.”They met as graduate students at Zhejiang University, later reuniting to build SootheHerbs together.

Shawn brings creative energy to the team, contributing to visual design, website development, and product presentation — always supporting the brand’s authentic, nature-inspired vision.

Tu Tuan（团团） & Nomi（糯米） — Furry Quality Inspectors

Our two cats, Tu Tuan and Nomi, bring endless joy to the studio. Their purrs keep us energized, and their soft presence reminds us to slow down and enjoy the moment. Every batch of our products passes their keen and adorable “sniff test,” ensuring it carries the gentle scent of nature.

  • SootheHerbs furry quality inspector cat Tu Tuan relaxing on a sunlit wooden floor inside the studio, embodying a slow and peaceful natural lifestyle.
  • SootheHerbs adorable cat Nomi sitting on a vibrant green grass field with white wildflowers, adding a touch of nature and joy to the botanical brand team.
  • SootheHerbs team members Bella and Shawn holding their beloved studio cats Tu Tuan and Nomi, sharing a warm and authentic moment behind the natural beauty brand.